The leading customer
engagement platform.

Building upon a decade of experience delivering best-in-class solutions to some of the world’s most renowned companies, we founded Shape Games to bring the same proven approach to the games industry.
Since the foundation of Shape Games, we have expanded our team of engineers, designers and strategists to 90+ people, and we have gone from catching up with other betting offerings, to overtaking them through superiour a user experience and innovative features.

On top of that we have extended the front-end platform to also deliver a state of the art retail offering. Taking the native experience to the retail store near your customer in any situation from a lightweight android device on a street corner to a full store multi tablet and streaming screen setup. Everything running on the same codebase.
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BEST-IN-CLASS NATIVE SPORTSBOOK
Our native sportsbook frontend offers a multitude of highlight features that sets us apart and provides end-users with a best-in-class user experience.
 
STREAMING OPTIONS
Modular layout enables the users to stream up to six events simultaneously.
BET BUILDER
This feature allows the users to construct their own market combinations from the same event to increase the total odds.
FAVORITES
The platform provides each user with a personal section that shows upcoming events for and shortcuts to favorite teams, athletes and leagues. 
DETAILED STATISTICS
We present native statistics across the products for pre-live, live and post-live events as well as teams and athletes to help users place informed bets.
PERSONAL RECOMMENDATIONS
By using machine learning and AI we provide users with personal betting suggestions based on previous bets, preferences and behaviour insights.
EVENT SPECIFIC SECTIONS
The event subsections can be themed individually, and comes with a host of modules such as standings, statistics and fixtures.
NEWS
We present users with relevant news stories across the platform when browsing events, leagues, tournaments, teams or athletes.
COMPETITIONS
The platform allows for event themed competitions stretching over mulitple weeks where users compete for daily, weekly and overall prizes.
 
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CUSTOMER ENGAGEMENT SUITE
The customer engagement suite adds a layer of social features, personal usage insights and user reward mechanisms on top of the core gaming experience.
 
SOCIAL NETWORK
Get bet recommendations from your friends and betting experts, discuss and share your own with the social feed. On top of that you see when people you follow unlock new trophies or take part in challenges. The feed makes betting a more social experience than ever before.
UNLOCKABLE TROPHIES
As the users reach various milestones while betting, they unlock trophies for their cabinet. Trophies that are yet to be unlocked show the progression level to continuously motivate the user. Your list of friends can be accessed here, as well as each user’s highest ranking within each sport.
STATISTICS AND RECORDS
The Statistics section enables users to track their performance by tapping into each user’s betting history and activity. We provide insights of their betting pattern and show which bet types have the highest succes rate historically. The Versus module lets users compare themselves to the rest of the user base. The Records section provides an overview of the personal betting records of each user.
CUSTOM CHALLENGES
Take part in custom leagues against friends or create your own and invite people to compete with. Leagues can be made for a single event, an entire season or a combination of sports and leagues of your own choice. Get notified when you move up or down in the standings and discuss the events with the other league participants.
 
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TRAINING CAMP
The race is on for operators to adapt and pivot their strategies and with our integrated Training Camp offering they can acquire and retain users in any jurisdiction at any time. Training Camp enables operators to plan for emerging markets, efficiently building their database of prospective users as part of their long-term strategy. Our Training Camp solution offers a gateway strategy to recruit users who may have never considered betting on sports or racing. But free 2 play doesn’t stand alone. In fact, there are a variety of creative new developments facilitating the transition of non-gamblers, or non-sportsbook gamblers, into the world of sports betting.
 
SAME TECH-STACK
Being built on the same tech-stack as our real money offering Training Camp offers the entire feature set including betbuilder, cash-outs and more. This also allows for the F2P mode and real money mode to co-exist inside the same offering enabling the user to switch on the fly.
FIRST-MOVER ADVANTAGES
The operator can setup teams for the digital business, the operating process and other technology during the F2P period before the real money launch and thereby afford to make mistakes and learn, to ensure they capture maximum market share from the point of real money launch.
NO VERIFICATION NEEDED
Onboarding new users with Training Camp reduce initial friction as they are not required to prove their age and identity or go through a self-exclusion check before getting to use the offering.
EARLY EDUCATION
Training Camp offers a safe environment to train in to learn bout placing bets and the terms being used to get fully accustomed to the product for a seamless transition to start playing for real money afterwards.
 
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CASINO
Our casino frontend mixes flexibility for operators with convenience for the end-users to deliver a comprehensive, versatile and forward-thinking native solution.
 
MULTIPLAY
Our native platform offers the ability for tablet users to launch and interact with multiple games at the same time. Phone users can easily jump between multiple active games. This way users get the most of the time they play.
FAVORITE DEALERS
The casino product offers a lot of convenience features for the end customers. One of such features is to allow the customers to read about specific deals and subscribe to a notification when a certain dealer is online.
NATIVE ODR DELIVERY
Our native platform allows us to provide a great experience to iOS users through Apple’s App Store and deliver a fully compliant solution to our partner operators allowing them to take the lead on iOS in their markets.
MULTIPLE LOBBIES
The layout engine also supports Multi Lobby mode, if a provider wanted to gather several brands under one app, or split game types up in several lobbys.
 
A MODULAR NATIVE PRODUCT
 
The native module based layout enables the user to resize the app, and get the optimal user experience regardless of the size of device or preferred orientation. It also makes it easy to multitask while betting or playing. Thanks to the native nature of the platform, operators can alter the layout on fly, to emphasise specific events or module types.
3 column (iPad & Desktop landscape)

3 column
(iPad & Desktop landscape)

2 column (iPad portrait)

2 column
(iPad portrait)

50% width (iPad split screen)

50% width
(iPad split screen)

1 column (iPhone portrait)

1 column
(iPhone portrait)

See for yourself.

Start your digital transformation now by scheduling a personal introduction to our Customer Engagement Platform today.
 
 

 

DIGITAL STRATEGY AND MARKETING
The Shape Games team is very experienced in how to bring an igaming business from idea to succesfully operating by folling three clearly defined steps.
 
DIGITAL STRATEGY
Market-leading product focused on customer experience optimized for customer lock-in.
PLANNING
World class marketing and data setup tightly integrated into product and marketing tools. Designed to maximise marketing performance and operations.
MARKETING OPERATIONS
Operations team with a focus on customer success - utilizing product, brand and infrastructure to create clear marketing position and efficient customer acquisition and retention.
 
 
DATA AND INSIGHTS PLATFORM
We have built a data and insights platform which allowes operators to leverage all of the available information throughout their technology stack, extract insights via reporting analysis and data science to optimise the business performance, and deliver and improves customer experience.
COLLECT
We utilise the latest technology to collect and aggregate data from multiple sources into one consolidated cloud databse
BUILD
We deploy AI/ML models into the iGaming data platform. Insights from the data models are pushed into the marketing spend return.
ANALYSE
We provision automated reports and insights and utilise BI reporting tools to enable clients to analyse and optimise business performance.
PERSONALISE
We use insights from data to personalise the customer experience via the product or promotions to increase player value.