SHAPE GAMES AND LMG GAMING FORGE LONG-TERM PARTNERSHIP FOR ENHANCED BETTING EXPERIENCES IN PUERTO RICO
 
  May 31, 2023

Shape Games makes further strides in expanding its presence in Latin America by establishing a new partnership with Puerto Rico's Liberman Media Group (LMG).

Under the terms of this long-standing collaboration, Shape Games will integrate its acclaimed native front-end solution with Kambi’s renowned sportsbook platform, while White Hat will serve as Player Account Management (PAM) provider. This integration will enable the delivery of unparalleled customer experiences for LMG Gaming’s esteemed brand, ApuestaPR.

“The launch of ApuestaPR is a significant milestone not only for Shape Games, but for the whole Puerto Rican online gaming community. By integrating our state-of-the-art betting frontend with Kambi’s sportsbook platform and White Hat’s PAM, we’re setting a new standard for online gambling in the region. This partnership with LMG underscores our commitment to innovation, responsible gambling, and customer satisfaction.” said Christian Risom, Shape Games’ CEO.

ApuestaPR has ambitious goals of becoming the leading player in Puerto Rico's after the market was regulated in 2019. By leveraging Shape Game’s award-winning front-end technology longside with Kambi’s robust sportsbook platform, LMG Gaming aims to provide their customers with best-in-class betting experience.

“Our partnership with Liberman Media Group and Kambi on ApuestaPR reflects our shared vision for the future of online gambling in Puerto Rico. We’re combining LMG’s media expertise, Kambi’s top-notch sportsbook platform, and our proprietary betting frontend to deliver a premium betting experience that the Puerto Rican market deserves.”

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