Shaping the iGaming
frontend of tomorrow.

Hello, we are Shape Games. A new breed that combines the best in creative thinking, strategy and technology led by world-class execution at speed to drive customer engagement and deliver sustainable growth through trailblazing iGaming solutions.

 

 
Native frontend offerings made to stand out and stick around.
 
Shape Games is an award-winning digital B-to-B platform and service provider for the iGaming industry. Our highly customisable native frontend is one of a kind, as it brings customer focused product development known from Silicon Valley startups to the gaming space.

We operate across Europe, North America and South America with our award-winning native omni-channel frontend platform, alongside our agnostic control panel that makes operations and integration of providers simple, quick and cost effective. The module-based solution is state-of-the-art and tested at scale with a number of market leading clients.
Shape Games also delivers data warehouse setup and data management services as well as marketing services with a team of profiles that have successfully built, launched and operated iGaming business at scale.

 

 

Shape Games is

a leading frontend platform

partner to visionary igaming

operators.

 
Platform highlights

Our native platform offers a rock solid, fluid and best-in-class betting experience, built to be continously improved upon and expanded with new features.

 
PERSONAL
Get personal recommendations, based on your betting history, preferences and user insights. We use machine learning to lay out the app to match your interests and preferred sports, teams, leagues and athletes.
SOCIAL
We provide users with insights of their historical betting patterns as well as personal records. Users can share betting recommendations with friends and create their own custom leagues to compete for honour or prizes. By reaching milestones the users unlocks new trophies for their cabinet.
 
RETAIL
Our native retail offerings are built on the same rock solid foundation as our consumer solutions and share the same codebase. They offer the same flexibility and user friendliness as a standalone solution or in conjunction with a streamed event on TV, showing relevant event statistics and the most prominent markets and odds. We bring the native experience to the retail store near your customer in any situation; from a lightweight android device on the street corner to a full store multi-tablet and streaming screen setup.
MANAGEMENT
Our Control Panel provides operators with plenty of ways to make the frontend their own by managing everything from product layouts to promotions and individual games. Insights from our customer engagement and retention features are delivered as well as centralised storing of all data to deliver detailed standardised reporting, customer profiling and segmentation to be deployed with insights andn pushed into CRM platforms, digital marketing platforms and the products to deliver personalised experiences.
STATISTICS
No need for other products to follow your favorite teams as we have put everything in terms of pre-live, live and post match data in one product. Get notified when the line-up of your favourite team is out so that you never forget to place a bet.
CASINO
Our platform delivers a competitive online casino with a unique frontend where user experience and differentiation is key. The fully native and Apple compliant lobby enables the user to run up to 4 games simultaneously across all channels.

"Dynamic personalised content delivery done better than others and a wonderfully designed mobile betting platform, making great use of design, layout, brand colours, customer experience and innovative ideas like showing personal betting history stats combined with really impressive features and supporting metrics - congratulations on a fantastic product!"

EGR Marketing & Innovation Awards Jury 2020

 
 
Our frontend is in use across the world.
 
 
Shape Games works with operators across 3 continents and 16 countries. We have worked with everything from emerging startups to tier-one lotteries in the Americas as well as Europe.

 
LATEST NEWS AND ANNOUNCEMENTS
ALL NEWS › 
Camila Interview
Crossing Continents, Coding Success: Camila's Journey from Brazil to Backend Expertise at Shape Games

17 November 2023  Introducing Camila, our Student Backend dynamo, whose journey spans from Brazil to Denmark, embracing diverse cultures and backend expertise. Her story unravels how a passion for problem-solving propelled her from uncertain beginnings to becoming a backend wonder at Shape Games, offering insights and advice for aspiring developers.

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Partnership SunBet and Shape Games
LONG-TERM PARTNERSHIP BETWEEN SunBet AND SHAPE GAMES

2 November 2023  Shape Games, alongside Kambi, offering sportsbook services for online and retail, and Bede for PAM solutions, will collectively create a tailored user experience for the South African regulated market. SunBet will leverage Shape Games' award-winning platform, which includes sportsbook and casino frontends, to deliver this enriched gaming experience.

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Svenska Spel x Shape Games
Partnership with Svenska Spel - New joint client of Kambi and Shape Games

3 October 2023  Shape Games, a premier gaming solutions provider and subsidiary of Kambi, is thrilled to announce a strategic alliance with Svenska Spel, a renowned entity in Sweden's regulated gaming market. This collaboration further strengthens the cooperation between Shape Games and Kambi, with Shape Games adding another Kambi-powered client to its portfolio

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betJACK update
Enhancing the betJACK experience

6 Sep 2023  Explore a world of innovation as we unveil the game-changing updates to the betJACK app. Dive into a more user-friendly interface, streamlined betting features, and the introduction of licensed logos and vibrant team colors, all designed to elevate your sports betting experience in Ohio, USA.

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BetCity
Partnering with Dutch Operator BetCity

16 Aug 2023  Shape Games is making bold strides, announcing a strategic partnership with Dutch online operator BetCity. The product launch on August 1st, 2023, showcases Shape Games' commitment to elevating the Dutch gaming scene, with Kambi providing sportsbook services and Oryx handling Player Account Management (PAM) and Casino offerings.

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Carrie thump
Unveiling Carrie: QA Manager with a Passion for Sports and a Quest for Excellence

26 June 2023  Meet Carrie, the tenacious QA Manager at our company, who is not only a die-hard sports enthusiast but also a dreamer who once aspired to become an attorney. Despite still learning about the myriad features of her smartphone, she's an undisputed authority in her field, boasting a wealth of knowledge about QA tips and hacks.

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